It's simple, Ken Garff Ford guarantees that we will beat any authorized Ford Dealer's price on a new Ford that is the same Year, Model, and MSRP.* The price can be an advertised price, written price quote, or an internet price. If we cannot beat the price we will pay you $500.00. We don't make crazy promises like a $10,000.00 guarantee and then to get it you have to buy the truck first, jump through a ring of fire while standing on one leg blindfolded. Our promise is simple, if we can't beat their bona fide price we will pay you $500.00.